Amanda Michelson is a UX Leader based in North Carolina
Welcome! I am a seasoned professional with over 14 years of experience specializing in user experience strategy for enterprise B2B SaaS platforms. Most of my experience has been from working in the trenches, side-by-side, with Product Managers, Developers, Business Analysts, & QA in every step of ideating, designing, and executing a software product. I am grateful to have a reached a level of expertise where I feel comfortable walking into a room where there is no plan and emerging with a thoughtful, scalable, global UX strategy that brings real impact and value to users. My years of quantitative and qualitative user research experience has helped me truly understand if a good idea would be successful, and I am comfortable assessing & iterating on designs to make sure benchmark goals are accomplished. Most recently in my career, I have specialized in highly regulated industries, like banking and insurance, while also exploring pilot tests of emerging technologies, like LLMs/ChatGPT behaviors.
I am most comfortable in remote-friendly, results-oriented lean environments with a positive and uplifting company culture. I am a proactive and positive person and love to lift others in this craft. You can catch me at a coffee shop finding an outlet or trying to find a flight deal to Europe. If you think we would work well together, send me a message on LinkedIn to coordinate next steps!
Certifications & Degrees
Currently pursuing an M.B.A. at the University of North Carolina at Wilmington (expected grad 2026)
AI for Product Management Certificate from Pendo.io (2024)
UX Management & Research Certificate from Nielsen Norman Group (2023)
Product Analytics Certificate from Pendo.io (2023)
Project Management Certificate from Google (2023)
Bachelor’s Degree in Journalism at the University of North Carolina at Chapel Hill (2007-2011)
Professional Interests
B2B SaaS Platforms
LLMs
Workflows
Financial Dashboards
Reporting Systems
Hobbies
Sewing - I am teaching myself to sew through Youtube videos. Right now, I can sew a mean straight line and am learning to conquer ruffles and zippers.
Golf - I’ve finally improved enough at my golf game to keep up with the pace of play! (I might not have all of my golf balls at the end though)
Reading - Goal of 50 books in 2025
Needlepoint - Goal of 25 finished works in 2025
Mahjong - the patterns keep me on my toes!
Strengths
CX & UX Discovery Problem Validation
Stakeholder Management
Rapid Prototyping
Usability Testing
B2B & B2B2C UX Strategy
Favorite Travel
Hiking in Santo Antão, Cape Verde, 2024
Backpacking the Greek Islands, 2023
Enjoying a Blue Zone in Costa Rica, 2022
Working remotely in Croatia, 2021
Finding galaxies in a Dark Sky Reserve in Ireland, 2010
Current Obsessions
Taking screenshots on my phone
and never looking at them again
Trying new cheeses











