Amanda Michelson is a UX Leader based in North Carolina

Welcome! I am a seasoned professional with over 14 years of experience specializing in user experience strategy for enterprise B2B SaaS platforms. Most of my experience has been from working in the trenches, side-by-side, with Product Managers, Developers, Business Analysts, & QA in every step of ideating, designing, and executing a software product. I am grateful to have a reached a level of expertise where I feel comfortable walking into a room where there is no plan and emerging with a thoughtful, scalable, global UX strategy that brings real impact and value to users. My years of quantitative and qualitative user research experience has helped me truly understand if a good idea would be successful, and I am comfortable assessing & iterating on designs to make sure benchmark goals are accomplished. Most recently in my career, I have specialized in highly regulated industries, like banking and insurance, while also exploring pilot tests of emerging technologies, like LLMs/ChatGPT behaviors. 

I am most comfortable in remote-friendly, results-oriented lean environments with a positive and uplifting company culture. I am a proactive and positive person and love to lift others in this craft. You can catch me at a coffee shop finding an outlet or trying to find a flight deal to Europe. If you think we would work well together, send me a message on LinkedIn to coordinate next steps! 

Certifications & Degrees

  • Currently pursuing an M.B.A. at the University of North Carolina at Wilmington (expected grad 2026)

  • AI for Product Management Certificate from Pendo.io (2024)

  • UX Management & Research Certificate from Nielsen Norman Group (2023)

  • Product Analytics Certificate from Pendo.io (2023)

  • Project Management Certificate from Google (2023)

  • Bachelor’s Degree in Journalism at the University of North Carolina at Chapel Hill (2007-2011)

Professional Interests

B2B SaaS Platforms
LLMs
Workflows
Financial Dashboards
Reporting Systems

Hobbies

  • Sewing - I am teaching myself to sew through Youtube videos. Right now, I can sew a mean straight line and am learning to conquer ruffles and zippers.

  • Golf - I’ve finally improved enough at my golf game to keep up with the pace of play! (I might not have all of my golf balls at the end though)

  • Reading - Goal of 50 books in 2025

  • Needlepoint - Goal of 25 finished works in 2025

  • Mahjong - the patterns keep me on my toes!

Strengths

CX & UX Discovery Problem Validation
Stakeholder Management
Rapid Prototyping
Usability Testing
B2B & B2B2C UX Strategy

Favorite Travel

  • Hiking in Santo Antão, Cape Verde, 2024

  • Backpacking the Greek Islands, 2023

  • Enjoying a Blue Zone in Costa Rica, 2022

  • Working remotely in Croatia, 2021

  • Finding galaxies in a Dark Sky Reserve in Ireland, 2010

Current Obsessions

Taking screenshots on my phone
and never looking at them again

Trying new cheeses